What Is Domain Name Forwarding?
Reasons for Domain Name Forwarding and When to Use Domain Name Forwarding

Across the world, many small scale businesses engage in multiple domain name registration to take their brand visibility to the next level and drive a ton of traffic to their online platforms. However, domain name forwarding is a relatively new technology, and most businesses have no idea about it. Domain forwarding also referred to as URL forwarding or domain name redirecting, is the act of pointing multiple domains to a single host domain or host website. For instance, If you forward your domain name examples www.penstars.net, www.penstars.org and www.penstars.org to www.penstars.com, it’s called domain forwarding. You can also forward the same domains to your social media sites. Domain forwarding is a technique that allows you to establish a robust online presence and enable some of your internet marketing strategies.

Benefits of forwarding your registered domain names

Domain name registration and forwarding enables you to have a robust online presence

Domain forwarding props up your online position and beefs up your business scalability and credibility. It also accords you a stable and unwavering web address for your brand regardless of the kind of social media platform you leverage. On top of all that, domain forwarding offers you an unforgettable and lasting company online address to leverage for your marketing campaigns. The process of forwarding multiple domain names offers potential and regular customers numerous entry points to your site to view and sample out your product offerings. All this lead to increased traffic to your site and boosts your brand value.

Domain name registration and forwarding gives you a whole lot of flexibility

With domain forwarding, you take control of your online presence and position. It also offers you customization options that you cannot find with other online presence alternatives. The good thing about domain name forwarding is that you don’t need to forward your domains to your website only. This technology allows you to forward your domains to other online platforms like your e-commerce stores, social media platform and any other online platform.

Domain name registration and forwarding process is simple

Domain name forwarding process is as simple as forwarding your email address. It's like creating a rule that all visitors attracted by your domain should be directed to a specific location. You can change this rule any time you wish. Most domain name providers offer the tools necessary for seamless domain name forwarding. They actually do the heavy lifting for you. You only have to be involved in the initial steps that require you to supply your domain names details.

Situations where you can use domain name registration and forwarding

URL redirection after domain name registration

URL redirection has a lot in common with domain forwarding; it’s just that instead of forwarding the entire domain, you just forward a page of the domain on a separate page on the same domain. This is important, especially if you just moved content or reorganized your website structure.

Changing up your domain name after you buy a domain name that doesn’t suit your brand

The disadvantage to registering your domain name is that you can’t change it when you realize that you didn’t register a good name. The only remedy to this situation is to be prudent when registering your domain name. However, there is another way you can get around a bad domain name choice: Domain forwarding. Inexperienced website owners would choose the easy way: Buy another domain name, or register domain name free and then transfer the old website’s pages to the new website. The problem with this practice is that once search engines have indexed your web pages, and you transfer the content to another page, you might be hit by search engine penalties due to duplicate content. Your site’s search engine ranking might suffer. That’s why domain forwarding is a convenient alternative.

Possession of multiple domains after domain name registration

Some individuals purchase multiple domains and end up using a few; the remaining lie idle. After some time, they decide to make use of them but dodge the daunting task of creating multiple sites. They instead indulge in domain name forwarding, which turns out to be profitable in the long run.

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